Tuesday 8 October 2019

Demonstration of P&G water purifier sachets at Mirpur District


As water is the essential component for all to live on earth. Because human body is made up of 70% water. Each person on earth requires liters of safe and clean water.

Enlightening the current situation of Mirpur District Azad Kashmir, due to severe earthquake, the areas besides the city, a small town Jatlan, and two small villages Manda and Afzalpur were among the worst-hit areas. The main road which runs alongside a river from Mangla to Jatla suffered major damage. Supply of water is badly affected. Almost 2500 people and around 248 of their houses were affected. In b these circumstances HOPE became the hope for earthquake victims.





Due to the current situation water supply is badly affected and damaged due to the worst condition of the areas, HOPE came as a light in the darkness. In samples of groundwater there are dust particles and bacteria which is the cause of diseases such as diarrhea, typhoid, intestinal worms and hepatitis.

HOPE-A Health NGO in Pakistan in collaboration with Procter & Gamble Pakistan, is making clean water accessible by distributing P&G Purifier of Water sachets to the underprivileged communities. P&G Purifier of Water sachets are used for preparing safe drinking water. One single sachet purifies up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water leaves no salty or sour after-taste.




Hope’s team exposed the hazards of drinking unsafe and polluted water to majority of population in Mirpur District and educated them with the benefits of healthy clean water by P&G purifier.

HOPE-An NGO in Pakistan provides back-up support in the form of training, social marketing and advocacy of P&G Purifier to the socially deprived local population. HOPE team demonstrated the process of cleaning water using P&G Purifier’s sachets of Water in Mirpur District. Several people were present during the orientation where they learnt the importance of drinking clean water and how to prepare it by themselves at home. Each participant was provided a purifying kit that consists of a cooler, bucket, muslin cloth, spatula and 120 sachets of P&G Purifier of Water. The sole purpose of the activity was to benefit the people by providing them with the access of pure clean drinking water.

Under the leadership of Dr. Mubina Agboatwalla-A Child Specialist in Karachi, HOPE has been working constantly to improve the lives of the people in Mirpur District by creating awareness among them about the benefits of safe drinking water.

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