Water is a fundamental human need. Each person on Earth requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. Polluted water isn't just dirty—it’s deadly. Some 1.8 million people die every year of diarrheal diseases such as cholera.
The United Nations considers universal access to clean water a basic human right, and an essential step towards improving living standards worldwide. Water-poor communities are typically economically poor as well, their residents trapped in an ongoing cycle of poverty. Keeping this in mind HOPE a charitable NGO in Pakistan collaborates with P&G regularly to help overcome water issues all over Pakistan.
HOPE is exclusively responsible for distributing P&G Purifier of Water across Pakistan to NGO’s, donors, etc. In addition, HOPE an NGO in Pakistan, also provides back-up support in the form of training, IEC material, social marketing and advocacy of P&G Purifier of Water. P&G Purifier of Water is extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4 gram sachets--ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water has the advantage of leaving no salty or sour after-taste.
Recently a press conference was held at METRO cash & carry in Gulshan-e-Iqbal, Karachi, to raise awareness about the global clean drinking water crisis and reinforce their commitment to help save lives through the P&G Children’s Safe Drinking Water program.
Astrid Teckentrup, Vice President Sales, P&G, said “We are immensely pleased to have partnered with METRO Cash & Carry for the past 3 years on our Children’s Safe Drinking Water program here in Pakistan. Through the P&G-METRO-HOPE partnership, around 45 million liters of clean drinking water have been provided via P&G Purifier of Water sachets to disaster-struck families across the country, reaching an estimated 200,000 people with clean drinking water for 4 months. This partnership has reached families affected by the drought in Tharpakar, earthquake in the northern areas such as Swat, landslides in AJK and floods in Sindh, Punjab and KPK during the monsoon season.”
Dr. Mubina Agboatwalla along with other representatives of HOPE demonstrated the process of preparing water using P&G Purifier of Water.
Dr. Mubina Agboatwalla- a child specialist in Karachi and Chairperson of HOPE, said: “Water is a basic human right. It is unfortunate that a significantly overwhelming number of people all over Pakistan do not have access to clean drinking water. We have partnered with P&G, through its Children’s Safe Drinking Water program, to make clean drinking water available to communities across the country in times of natural disasters and through social markets. The P&G-METRO collaboration for disaster-relief over the past 3 years has been a much-needed intervention which has made a positive impact in the lives of disaster-struck communities. HOPE remains committed to continue to facilitate P&G and METRO in its endeavor to help disaster-affected communities in Pakistan.