HOPE’s VENTURE TO PROVIDE CLEAN DRINKING WATER THROUGHOUT PAKISTAN

Access to safe water, sanitation and hygiene is the most basic human need for health and well-being. Demand for Clean drinking water is rising owing to rapid population growth, urbanization and increasing water needs.

The United Nations considers universal access to clean water a basic human right, and an essential step towards improving living standards worldwide. Water-poor communities are typically economically poor as well, their residents trapped in an ongoing cycle of poverty. Keeping this problem in mind HOPE – An NGO in Pakistan in collaboration with Procter & Gamble, together are working on making clean drinking water accessible by spreading P&G Purifier of Water to their door steps of the people who have no access to clean drinking water throughout Pakistan.

P&G has authorized HOPE – A Health NGO in Pakistan as its official distributor of P&G Pur Sachets. In addition, HOPE a charitable NGO in Pakistan, also provides back-up support in the form of training, IEC material, social marketing and advocacy of P&G Purifier of Water. P&G Purifier of Water is extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4-gram sachets-ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water has the advantage of leaving no salty or sour after-taste. To date, HOPE has distributed 70 million sachets across the country under the supervision of Dr. Mubina Agboatwalla - A Child Specialist in Karachi.

The aim of this activity is to benefit the local community while making clean water accessible to all who are unable to purchase drinking water.  Hence reducing the morbidities especially among children. This will also provide them opportunity to improve standards of living while improving health status.