DEMONSTRATION OF P&G WATER PURIFIERS BY HOPE TEAM IN BADIN & GHAGGAR

HOPE-A Health NGO in Pakistan in collaboration with Procter & Gamble Pakistan, is making clean water accessible by distributing P&G Purifier of Water to the underprivileged communities. P&G Purifier of Water is used for preparing safe drinking water. One single sachet purifies up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water leaves no salty or sour after-taste.

Majority of the population in Badin and Ghaggar are exposed to hazards of drinking unsafe and polluted water from both surface and ground water sources. Contaminated water is source of many diseases including diarrhea, typhoid, intestinal worms and hepatitis. Under the leadership of Dr. Mubina Agboatwalla - A Child Specialist in Karachi, HOPE has been working relentlessly to improve the lives of the people by creating awareness among them, about the benefits of safe drinking water.

HOPE team demonstrated the process of cleaning the water using P&G Purifiers of Water in Badin as well and Ghaggar. The water purifier demonstration was performed in Thora Goth of Badin, which is an underdeveloped area, and lacks clean water supply. The residence of Badin and Ghaggar were given proper awareness of consuming clean water and were educated about the importance of water hygiene and how clean water can prevent diseases such as diarrhea, typhoid, intestinal worms and hepatitis.

Several people were present during the orientation where they learnt the importance of drinking clean water and how to prepare it by themselves at home. Each participant was provided a purifying kit that consists of a cooler, bucket, muslin cloth, spatula and 170 sachets of P&G Purifier of Water. The aim of this activity was to benefit the local community while making clean water accessible hence reducing the morbidities especially among children. This will also provide them opportunity to improve standards of living while improving health status. HOPE- An NGO in Pakistan provides back-up support in the form of training, IEC material, social marketing and advocacy of P&G Purifier to the socially deprived local population.