The
World Health Organization considers universal access to clean water a basic
human right, and an essential step towards improving living standards
worldwide. Water deprived communities are generally economically poor as well,
their residents are trapped in an ongoing cycle of poverty. Keeping this in
mind, HOPE a Health NGO in Pakistan
in collaboration with Procter & Gamble Pakistan is making clean water
accessible by distributing P&G Purifier of Water to the underprivileged
communities. P&G Purifier of Water is used for preparing safe drinking
water. One single sachet purifies up to 10 liters of
brackish water. Compared with other products available in the market, P&G
Purifier of water leaves no salty or sour after-taste.
Access
to tap water is very low in Muzaffargarh and quality of drinking water remains
substandard as the major sources are hand pumps and turbines supplying
contaminated or brackish water to local populations.
Majority of the population in Muzaffargarh is
exposed to hazards of drinking unsafe and polluted water from both surface and
ground water sources. Contaminated water is the root cause of many diseases
including diarrhea, typhoid, intestinal worms and hepatitis. Under the
leadership of Dr. Mubina Agboatwalla
- A Child Specialist in Karachi, HOPE has been working relentlessly to
improve the lives of the people in Muzaffargarh by creating awareness among
them, about the benefits of safe drinking water.
HOPE team demonstrated the process of
cleaning water using P&G Purifiers of Water in Muzaffargarh. Several people
were present during the orientation where they learnt the importance of
drinking clean water and how to prepare it by themselves at home. Each
participant was provided a purifying kit that consists of a cooler, bucket,
muslin cloth, spatula and 120 sachets of P&G Purifier of Water. The aim of
this activity was to benefit the local community while making clean water
accessible hence reducing the morbidities especially among children. This will
also provide them opportunity to improve standards of living while improving
health status.HOPE- An NGO in Pakistan
provides back-up support in the form of training, IEC material, social
marketing and advocacy of P&G Purifier to the socially deprived local
population.
The aim is to benefit the community while
making clean water accessible for all, hence, reducing the morbidities
especially among children. In addition, this will also provide an opportunity
to improve standards of living while improving health status.
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