Tuesday 21 April 2020

DEMONSTRATIONOF P&GWATER PURIFIERS BY HOPE TEAMIN MUZAFFARGARH


The World Health Organization considers universal access to clean water a basic human right, and an essential step towards improving living standards worldwide. Water deprived communities are generally economically poor as well, their residents are trapped in an ongoing cycle of poverty. Keeping this in mind, HOPE a Health NGO in Pakistan in collaboration with Procter & Gamble Pakistan is making clean water accessible by distributing P&G Purifier of Water to the underprivileged communities. P&G Purifier of Water is used for preparing safe drinking water. One single sachet purifies up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of water leaves no salty or sour after-taste.

Access to tap water is very low in Muzaffargarh and quality of drinking water remains substandard as the major sources are hand pumps and turbines supplying contaminated or brackish water to local populations.

Majority of the population in Muzaffargarh is exposed to hazards of drinking unsafe and polluted water from both surface and ground water sources. Contaminated water is the root cause of many diseases including diarrhea, typhoid, intestinal worms and hepatitis. Under the leadership of Dr. Mubina Agboatwalla - A Child Specialist in Karachi, HOPE has been working relentlessly to improve the lives of the people in Muzaffargarh by creating awareness among them, about the benefits of safe drinking water.








HOPE team demonstrated the process of cleaning water using P&G Purifiers of Water in Muzaffargarh. Several people were present during the orientation where they learnt the importance of drinking clean water and how to prepare it by themselves at home. Each participant was provided a purifying kit that consists of a cooler, bucket, muslin cloth, spatula and 120 sachets of P&G Purifier of Water. The aim of this activity was to benefit the local community while making clean water accessible hence reducing the morbidities especially among children. This will also provide them opportunity to improve standards of living while improving health status.HOPE- An NGO in Pakistan provides back-up support in the form of training, IEC material, social marketing and advocacy of P&G Purifier to the socially deprived local population.








The aim is to benefit the community while making clean water accessible for all, hence, reducing the morbidities especially among children. In addition, this will also provide an opportunity to improve standards of living while improving health status.

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