Tuesday, 10 March 2020

P&G - HOPE Collaborate for #WeSeeEqual Program


Gender equality – which becomes reality when all genders are treated fairly and allowed equal opportunities. In our Pakistani society where a male child is regarded as more valuable to the family, girls are often denied the right of life, denied the right to name and nationality. Gender discrimination is caused by the sense that certain occupations are a man’s job or a woman’s job. If we eliminate gender discrimination from Pakistan, we can enable women to contribute a lot in developing nation. HOPE- An NGO in Pakistan works for the betterment of the society regardless of their gender, color, race etc.




HOPE - An NGO in Pakistan along with the collaboration of P&G, its long term partner, celebrated #WeSeeEqual program on 4th March 2020. The aim of this program is to empower women for their economic growth. For this purpose HOPE established vocational training centers and also provision of secondary education to women and girls in semi urban and rural areas, which is expected to benefit an estimated 10,000 plus girls over the next 3 years.


There was a very informative panel discussion among Mr. Sami Ahmed, Vice President, P&G Pakistan, Senator (r) Javed Jabbar, Former Federal Minister, A Representative from UN Women Pakistan & Ms Samina Baig, UNDP National Goodwill Ambassador. The discussion focused on gender equality in Pakistan and how far we have come forward from the time when women had no rights and how women are now contributing towards the nation and economic development.

On this occasion a speech was delivered by Dr. Mubina Agboatwalla - A child specialist in Karachi, in which she stated that with the setup of these vocational and educational centers, many women and girls in under privileged areas will get the chance to have a better future. HOPE- strives to provide better education to all specially girls as we have 80 % strength of girls who are being educated at our schools.



P&G is determined towards advancing their gender equality mission in the country along with HOPE. As speaking on the occasion Sami Ahmed, Vice President P&G said that this mission of HOPE along with P&G and UN Women is another step forward towards the fulfillment of our aspiration to build a world free of gender biasness, and a world with equal representation and equal voice for both genders, in work places in communities and in our country.

The event concluded with a high tea for all guests and a group photo in which all Partners of “#WeSeeEqual” were called up forward. All in all it was an outstanding and informative event which will lead to the implementation of #WeSeeEqual program.

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