Azad Jammu and Kashmir is one of the most beautiful
regions of the subcontinent comprised of fertile green valleys. The area
despite its breathtaking scenic beauty is one of the poorest regions of
Pakistan which lacks health and education infrastructure. Health and hygiene
hazards are posed naturally when ignored by the individuals. Availability of
water does not guarantee the water is suitable for drinking or cooking. Clean
drinking water is essential to life. The human body is made up to 60% water. Since
it flows through our organs and cells water needs to be clean and free of
impurities like dirt, metals, and human and animal feces. Unclean or unfiltered
water that may be contaminated can make those that drink it ill. One of the
most common side effects of drinking unsafe water is diarrhea. HOPE-A Health NGO in Pakistan in
collaboration with Procter & Gamble Pakistan, is making clean water
accessible by distributing P&G Purifier of Water to the underprivileged
communities. P&G Purifier of Water is used for preparing safe drinking
water. One single sachet purifies up to 10 liters of brackish water. Compared
with other products available in the market, P&G Purifier of Water has the
advantage of leaving no salty or sour after-taste.
HOPE has been working relentlessly to improve the
lives of the people of Azad Jammu and Kashmir by creating awareness among them.
HOPE-An NGO in Pakistan provides
back-up support in the form of training, IEC material, social marketing and
advocacy of P&G Purifier to the socially deprived local population. HOPE
team demonstrated the process of cleaning water using P&G Purifiers of
Water in Malsi. Several people were present during the orientation where they
learnt the importance of drinking clean water and how to prepare it by
themselves at home. Each participant was provided a purifying kit that consists
of a cooler, bucket, muslin cloth, spatula and 120 sachets of P&G Purifier
of Water. The aim of this activity was to benefit the local community while
making clean water accessible hence reducing the morbidities especially among
children. This will also provide them opportunity to improve standards of
living while improving health status.
HOPE has been working for the welfare of the people of
AJK since many years. This is the reason why the local communities have developed
unparallel trust on HOPE. Every year Dr. Mubina Agboatwalla-A Child
Specialist in Karachi and her team from Karachi visit AJK to improve health
and hygiene conditions of the local communities by creating awareness among
them. They travel hundreds of miles in freezing cold, spending several days to
reach out to the socially deprived areas of AJK located on different mountains.
It takes hours to climb each mountain on foot. HOPE team do whatever it takes
to ease the hardships of the local communities in AJK.
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