P&G Conference in Lahore

P&G, the maker of the world renowned products such as Pampers, Always, Safeguard, Ariel and many more, has collaborated with Metro Cash and Carry and HOPE to provide clean drinking water to poor Pakistani communities resided across the rural areas in the country through its Children Safe Drinking Water (CSDW) program. On the occasion of World Water Day, P&G, Metro and Hope decided to come together to raise awareness about difficulties and possible consequences about the scarcity of water around the globe and bolstered up their ambitions to help save lives and provide pure water through CSDW program.

According to WHO statistics, around 1000 children succumb to their inners wounds everyday caused by drinking contaminated water and these numbers are massively staggering. Further inflicting more misery to this gut-wrenching fact is this nerve-racking comparison that these losses are more than the losses caused by HIV/AIDS and malaria combined. These statistics have been a massive let-down and hit us very close to something called heart. Moreover, diarrhea caused by drinking contaminated water is the main cause of death among infants and children in many countries including Pakistan. A press conference was held in Lahore, at Metro Cash & Carry, where all the 3 directing associates of the 3 aforementioned companies gathered and introduced their proposals which would provide water to an estimated 200,000 people for 4 months. HOPE - a health NGO in Pakistan plans to hit full-throttle to eliminate this water drought along with Metro and P&G and reach out to the inaccessible families being close to the destructive genesis of this deadly problem in Tharparkar, Northern Areas, Sindh and Punjab. Around 45 millions tiers of clean have been provided through the CSDW program.

Present in this occasion, Hope members demonstrated specific water purifying techniques to filter out our minds of any possibility of impurities lurking inside the water inevitably leading to fatal deaths and it turned out to be quite an amazing accomplishment which would help millions of people get access to clean water. The water purified was inspected by the officials of P&G and according to them, it was as pure as it gets. Dr. Mubina Agboatwalla- Child Specialist in Karachi, owner of HOPE -  an NGO organization in Pakistan, further reached out to the officials and associates invited about how this water drought has been inflicting Pakistan for the past 25 years but if the owners remained steadfast in their commitment to wipe the problem out without any obstacles around the globe, the world water crisis would soon be eradicated from the face of this planet although at this point it does seem somewhat far-fetched. Following this convincing speech, she received an award from P&G’s executive as token of appreciation.