P&G Activity in collaboration with HOPE- “A Milestone Reached”

Water is a fundamental human need. Each person on Earth requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. Polluted water isn't just dirty—it’s deadly. Some 1.8 million people die every year of diarrheal diseases such as cholera.

The United Nations considers universal access to clean water a basic human right, and an essential step towards improving living standards worldwide. Water-poor communities are typically economically poor as well, their residents trapped in an ongoing cycle of poverty. Keeping this in mind HOPE a charitable NGO in Pakistan in collaboration with Procter & Gamble making clean water accessible by spreading P&G Purifier of Water to their door steps.

HOPE is exclusively responsible for distributing P&G Purifier of Water across Pakistan to NGO’s, donors, etc. In addition, HOPE a charitable NGO in Pakistan, also provides back-up support in the form of training, IEC material, social marketing and advocacy of P&G Purifier of Water. P&G Purifier of Water is extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4 gram sachets--ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water has the advantage of leaving no salty or sour after-taste. To date, HOPE a charitable NGO in Pakistan has distributed 37 million sachet across the country under the supervision of Dr. Mubina Agboatwalla-child specialist in Karachi.

To mark the milestone of distributing 10 billion liters of clean drinking water, touching and improving lives in more than 75 countries in just over 11 years and to celebrate this achievement P&G in collaboration with HOPE a charitable NGO in Pakistan arranged an activity in Kathore- located on the edges of Karachi. This activity was joined by P&G employees and HOPE team where they demonstrated the process of preparing water using P&G Purifier of Water. The activity was attended by women who are mainly responsible for household work and its maintenance. In collaboration with P&G, HOPE also distributed buckets, cooler and supply for 3 months of P&G Purifier of Water sachet to ensure sustainability of the activity.

Furthermore, to make sure the competency among community to clean water P&G employees along with HOPE team members visited each household in small groups and allow individuals from the community to re-demonstrate the process of cleaning water while using P&G Purifier of Water. Lunch and refreshment was also distributed among crowd to appreciate their participants.

The aim is to benefit the community while making clean water accessible hence reducing the morbidities especially among children. In addition, this will also provide opportunity to improve standards of living while improving health status.