P&G- Hope Collaborate For The #WeSeeEqual Program

Discrimination means treating a person unfairly because of who they are or because they possess certain characteristics. In our Pakistani society where a male child is regarded as more valuable to the family, girls are often denied the right of life, denied the right to name and nationality. Gender discrimination is caused by the sense that certain occupations are a man’s job or a woman’s job. If we eliminate gender discrimination from Pakistan, we can enable women to contribute a lot in developing nation. HOPE- an NGO in Pakistan works for the betterment of the society regardless of their gender, colour, race etc.

HOPE has launched #WeSeeEqual program, under the leadership of Dr. Mubina Agbotwalla- a child specialist in Karachi, with its long term partner P&G on May 10, 2018. The aim of our program is to empower women for their economic growth. For this purpose we are up to establish 7 vocational training centers and also provision of secondary education to women and girls in semi urban and rural areas ,which is expected to benefit an estimated 10,000 girls over the next 3 years.

On this occasion Dr. Mubina Agboatwalla, Chairperson HOPE, stated that with the setup of these vocational and educational centers, many women and girls in under privileged areas will get the chance to have better future. She further said that a woman is more powerful, whether she is from a big town or from any urban area. HOPE- an educational NGO strives to provide better education to all specially girls as we have 80 % strength of girls who are being educated at our educational institutes.

P&G is committed to advancing gender equality mission in country along with HOPE. As speaking on the occasion Sami Ahmed, Vice President P&G said that this mission of HOPE along with P&G and UN Women is another step forward towards the fulfillment of our aspiration to build a world free of gender biasness, and a world with equal representation and equal voice for both genders, in work places in communities and in our country.

Faria  Salman , Head of Communications, Strategic Management & Partnerships Unit, UN Women , expressed her views by saying that they have also pulled up their socks  by engaging with private sector to drive change that advances women’s equality and economic empowerment.

Senator Khush Bakht Shujat , one of the key speakers at the event ,supported our cause by stating that education is vital and everyone deserves the right to receive a quality education. She was delighted to announce that HOPE along with P&G and UN Women is creating educational and economic opportunities for women in Pakistan.

To wrap up the event, a group photo was entailed all representatives of HOPE and P&G. All in all it was an outstanding and informative evnet which will lead to the implementation of #WeSeeEqual program.